The Law of Influence

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This week I will be facilitating our fourth session of the six-session Go-Giver Accelerator Course. This is one of my favorite weeks because we discuss influence.

This is also one of the most challenging because it sometimes requires a change of Mindset about putting other people’s interests first.

During this session we will discuss The Third Law of Stratospheric Success: The Law of Influence which says “Your influence is determined by how abundantly you place other people’s interests first.”

It’s often said that “It’s not who you know, it’s who knows you!”

More to the point, it’s who “knows you, likes you and trusts you” enough to do business with you and refer you to others.

The objective for this session is to help you develop an understanding of how being aware of interests and needs of other people, and how you can build an army of personal walking ambassadors who know you, like you, and trust you, and actively seek to increase your success.

“Changing my focus from seeing what I could get to what I could give was when my career started to take off.” Sam Rosen talking to Joe in The Go-Giver by Burg and John David Mann

The Go-Giver is not about being nice. It’s about shifting your focus and knowing how to provide value to others.

The person who provides more in value is the person who is going to receive the most.

The premise of the book The Go-Giver is shifting your focus from getting to giving, meaning constantly and consistently providing value to others.

It’s not only a nice way to live life, it’s a very financially profitable way to live.

When you develop a platform to put other peoples’ interest first, you will be able to consistently deliver more in value than you take in payment.

I think that everyone would agree that the success they are experiencing right now is a result of the value-added relationships you have built with other people, specifically, business relationships, and referral relationships.

You can receive a lot of things besides a direct referral.

You do this by quit keeping score. Change your focus from getting to giving. Look for the win-win solution where both parties come out ahead.

Spend your time developing the relationships with those know, like, trust, and refer business to and you will increase your influence as well.

That way you’re both getting something that you need, something you value out of that solution or relationship.

When you trust somebody they have influence with you.

Relate that to the golden rule of business for them.

Make sure they’re making that connection.

Gary Patton is Chief Connecting Officer at On Purpose Leadership.

If you would like more information on our next Go-Giver Accelerator Course email gpatton@opleadership.com

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Gary Patton

Chief Connecting Officer at On Purpose Leadership
An Accomplished Business Consultant with over twenty-five years of experience in sales, management, training, and operations, Gary has worked with over 2,000 businesses to design and implement solutions to significantly increase their market share, customer service, revenue, and profitability.
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