Creating Your Stratospheric Company Board


“I believe that in all relationships you either grow together, or you grow apart. “ ~ Gary Patton, Chief Connecting Officer at On Purpose Leadership

Do you have a picture of where your company will be in a year?

How about three years?

Five years?

A company needs to have a vision of what their company will look like in the future.  Many people confuse mission with vision.  A mission is about who you are.  Missions rarely change.  Vision, on the other hand should be dynamic and drive constant learning and innovation.

At On Purpose Leadership we have created a Stratospheric Company Board that depicts what our company will look like in one year.  Why one year?  Because we evaluate where we are constantly, and are subject to change directions due to the economy, market conditions, and other outside influences that we may encounter.

Why a Stratospheric Company Board?

For us, it was simple.  We wanted to bring even more clarity as to where we want to be a year from now.

As a certified Go-Giver Coach I spend a lot of time helping others gain clarity as to what their own stratospheric life will be like.  I brought this to our company after I completed my own Stratospheric Success Board last month.

To me this is the first step to visualizing and achieving the kind of success we want to achieve.  You need to be able to see, and almost feel, taste and touch what stratospheric success will feel like.

When we look back over this past year it is amazing to see how far we have come in the past twelve months.  To reflect on the accomplishments, challenges, failures, and lessons we learned.  We are looking forward to the challenges and rewards the new-year will bring to us.  Our Stratospheric Company Board will help us raise the lid on our business by reminding us of what lies ahead in our company’s future

“When human organizations have the processes to leverage collective knowledge, nobody is smarter or faster than everybody.” ~ Rod Collins, Leadership in a Wiki World

Vision, Mission, Values

Your company’s vision should align with your mission and your core values as a company.  Together they create alignment and inspiration throughout the company.  When the three are interconnected and alive in the hearts and minds of your employees, they create a culture of growth and serve as a roadmap to success.

Vision, mission and values statements need to be part of everyone’s life – not just words framed on the wall of your building’s hallways – requires having as many of those people as possible involved in developing them.

The individual leader who comes up with something alone and then rolls it out to the troops will find it does little to create alignment or inspiration.  No matter how large or small your company is, or even if you are just part of a larger company, take the time to invite people into the conversation and let them make it their own.

What you create together will be far stronger than anything one person can come up with alone.

What is a Stratospheric Company Board and why would anyone want to create one?

A Stratospheric Company board is a combination of pictures and words that reflect your company’s vision and core values that will help align your company with their goals for the next year.

It all starts with your Company’s Vision.  A vision is not a statement.  It’s a set of ideas that describe a future state.  The ideas should;

  • articulate where you want to go.
  • bring clarity to what’s important to your company.
  • inspire and promote a team effort.
  • encourage collaboration.
  • create a road map to success.
  • align with your company vision and core values.
  • stretch your imagination.

A good company vision will help you recognize the complexity of business and create a culture of teamwork, learning and growth for the whole company.

You should refer to your Stratospheric Company Board every time you need to make a business decision.  Does the decision you are about to make align with what is on your board?  If not, it’s probably not the right decision for you.

Once completed you will want to place your Stratospheric Company Board where the public will see it.  After all, they are part of your future and a part of the board.

People buy from those they know, like, and trust.  Your board will show the public why people buy from you.  Be proud of it – get if framed!

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Gary Patton

Chief Connecting Officer at On Purpose Leadership
An Accomplished Business Consultant with over twenty-five years of experience in sales, management, training, and operations, Gary has worked with over 2,000 businesses to design and implement solutions to significantly increase their market share, customer service, revenue, and profitability.
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